Broadcast in Telugu, Rujumargam TV aims for its programming to appeal to both Muslims and non-Muslims. Ultimately,
➢ To bring the society forth from darkness to the light, planting goodness in the place of evil and truth in the place of falsehood
➢ Rujumargam TV’s fresh-contemporary approach to spreading the message of peace, communal harmony and National integrity & universal brotherhood, consequently establishing itself as the leading Telugu Islamic channel locally.
➢ Rujumargam TV to act as an interface between Muslims & non-Muslims to remove the misconceptions people having about each other